Narcissistic culture...what are the effects????

In this brillant short video about the effects of TV and how it aides our narcissitic behavior one is compelled to ask themselves...how does this play out with me? This story is from an American context but we can ask ourselves if there any truth of narcissistic culture pressure in our society as well. If there is, how do the key values we have looked at, individualism and collectivism play out for us? What consequences (short/long term) are there for our society? Is this positive or negative in our push forward to develop the 'common good' for society. Looking forward to your take on this, ty.